The onboarding company. Every organization that wants to enter the ecosystem — companies, institutions, municipalities — crosses through Threshold: structured implementation, priced by the size of the organization, delivered by people who carry the framework in their bones.
Every movement that scales hits the same bottleneck: organizations arrive faster than the community can absorb them. A company that wants its people in the network, a university that wants its campus as a bioregion node, a city that wants a district pilot — each needs mapping of its assets and skills, integration of its systems, training of its people, and a coherent entry into the commons. Done badly, onboarding is where movements dilute. Done well, it is a business.
Threshold is that business. It converts the ecosystem's inbound gravity into revenue from day one — the constellation's first cash flow, requiring the least capital of the four ventures.
| Segment | Implementation (one-time) | Annual care |
|---|---|---|
| Small organizations (<100 people) | $12k | $1.8k |
| Mid-size (100–1,000) | $45k | $6.75k |
| Large organizations (1,000+) | $150k | $22.5k |
| Cities & bioregion programs | $300k+ | Custom |
Services margins of 35–45%, improving as playbooks standardize and certified implementers scale delivery beyond the founding team.
Incorporate, codify the onboarding playbook, and deliver the first 10–15 implementations from the ecosystem's existing inbound interest — revenue within two quarters.
Train and certify independent implementers — the delivery model becomes fractal, like everything in the ecosystem. First city-district engagement. Profitability reached.
Regional implementation partners across launch geographies; recurring care revenue compounds; Threshold's pipeline becomes the constellation's leading demand indicator.
| Y1 | Y2 | Y3 | Y4 | Y5 | |
|---|---|---|---|---|---|
| Organizations onboarded (cumulative) | 15 | 60 | 150 | 300 | 520 |
| Revenue | $0.5M | $2.2M | $6.0M | $12M | $20M |
| Operating costs | $0.75M | $1.9M | $4.4M | $8.2M | $13M |
| EBITDA | –$0.25M | +$0.3M | +$1.6M | +$3.8M | +$7M |
A lean services P&L: costs are almost entirely people. Breakeven in Year 2 makes Threshold the constellation's proof that this economy pays for itself.
The smallest round, funding the founding delivery team, the codified playbook, and working capital to the Year-2 breakeven. Starts now, alongside Coherence Labs — first revenue within two quarters of incorporation.
Founder-dependency. Early delivery leans on people who embody the framework; mitigated by the certified-implementer program from Phase 2.
Demand timing. Pipeline depends on ecosystem visibility; mitigated by low fixed costs and pricing that flexes to engagement size.
Quality dilution at scale. The movement's real risk; mitigated by certification, the Coherence Engine measuring every implementation, and Trust-protected standards.